Tweeting on Target: a company’s engagement with a lowly customer

Social media engagement is something, I believe as a consumer, companies need to spend resources to perfect.

And Target is doing something right.

I decided to celebrate the beginning of my weekend Friday morning with a trip to Target. Did I need anything? No. I rarely see a specific reason to go to Target, and I don’t think I need one other than wanting to go to Target.

So I tweeted my excitement.

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