Philly.com gets creative with advertising October 6, 2008

My time at SEPTA taught me that every empty space of a vehicle is valuable advertising realty. You’ve seen the bus wraps. Soon, they’ll be wrapping an El car. And in many regional rail trains, you’ll find Michelangelos, ads plastered on the ceilings.

Well, philly.com has unveiled today its new advertising medium — its background. You know, that useless background of a Web site’s page, most infamous for its jazzed up appearance on MySpace pages around the world.

Citizens Bank took out the ad space for Green Sense. I don’t have the patience to find out what that means, but it’s an interesting way to use the vacant space.

Maybe this post is pointless. Maybe only people interested in advertising will care. Maybe this is something that’s been done time and time again. Maybe I’m just bitter against brainwashing via advertising.