Wawa’s rollin’ out July 28, 2008
Posted by Chris Stover in Random Rubbish.Tags: Wawa, Hoagies
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What’s a Wawa hoagie without Amoroso’s?
Well, if you’ve ordered a hoagie from Wawa in the past few months, you probably already know.
The Inquirer reported today that earlier this year, Wawa “quietly” shifted their roll production from Amoroso’s South Philadelphia plant to Omni Baking Co. in Vineland, N.J. Who’da thought?!
Wawa gives reasons of tax breaks, fewer delivery trucks, yadda, yadda, yadda. In other words, tradition means little in the business world.
But not all tradition is lost. Omni Baking Co. is co-owned by Leonard Amoroso and his cousin Daniel Amoroso. Coincidence? I wish. That’d be a fun story.
The Amorosos co-own Omni with the Mulloys. It’s like a joining of the Capulets and Montagues.
The Inquirer report doesn’t address if the creation of the hoagie rolls follows a different recipe. But knowing the rolls themselves aren’t the traditional Amoroso is painful enough.
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