Heller says what we’re all thinking July 28, 2008

I’m ashamed I haven’t followed Philadelphia columnists until this summer. I’ve been missing out.

Believe it or not, there are times when even I have trouble putting words to thoughts. Shocking, no?

Inquirer columnist Karen Heller doesn’t like the rebranding of the Franklin (Institute). She doesn’t like the Pirates. She didn’t like King Tut. And she doesn’t like the cost, especially for 11-year-old adults.

Isn’t this all the stuff you were thinking? For Philadelphians, the name change — er, drop — will likely stick (“Institute” is three syllables that can easily be dropped without losing context), but we will still fight it, right? Plus, their domain name — fi.edu — probably cost them more than they’d like to admit. So technically, the “Institute” isn’t going anywhere.

Read Karen’s comments.